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Press Releases
Clients and Press Releases
Meeting and working with clients and representing their unique businesses is our passion at Orlando PR Consultants (a division of Public Speaking To Go, LLC).
<<< Review some of our press releases from the menu to the left.
For more info, complete our "Quick Response Form" from our home page or call 407.448.2484.
The power of a good press release
The press release is not a story that should be published word for word. It’s just a tool to grab the attention of the editors.
You might be surprised to learn that press releases are really powerful online media tools. I am not talking just about immediate results, but also about results that can be seen in time, sometimes weeks, even months, after… "releasing the news".
Occasionally, people confuse advertising and publicity. Advertisers focus on the “now” and on the direct sales. Public relations experts focus on the long-term relationships with the industry, clients, media and business partners. Public relations generate “credibility”.
PR experts present news about a company in the form of a relevant press release.
Press releases are read by journalists online or offline, and if they decide a story is worth publishing, they might write an article or publish it "as is".
The purpose of a press release
to give journalists information that is useful and accurate about a product, service,company and even a person.